This study aimed to examine the effect of the quality dimensions of information system success model (ISSM), perceived risk, perceived transaction speed, and optimistic perspective on Quick Response (QR) code mobile payment (m-payment) experience. For this purpose, a survey was conducted in Turkey involving 207 adults who had experienced the QR code m-payment method. Partial least squares structural equation modeling (PLS-SEM) was used to investigate the relations between the variables. Research results showed that information quality, system quality, perceived transaction speed, and optimism significantly affected customer experience. However, service quality and perceived risk regarding QR code m-payment had no impact on customer experience. This study tried to reveal behavioral intentions of users in future by bringing together the concepts of ISSM and marketing, examining the QR code m-payment customer experience in the pandemic period with an integrative approach. In this context, the research has theoretical implications that extend ISSM toward improving technology-based financial services and omnichannel marketing.
中文翻译:
本研究旨在检验信息系统成功模型 (ISSM) 质量维度、感知风险、感知交易速度和乐观视角对快速响应 (QR) 码移动支付 (m-payment) 体验的影响。为此,在土耳其进行了一项调查,涉及 207 名体验过二维码移动支付方式的成年人。偏最小二乘结构方程模型(PLS-SEM)用于研究变量之间的关系。研究结果表明,信息质量、系统质量、感知交易速度和乐观度显着影响客户体验。然而,二维码移动支付的服务质量和感知风险对客户体验没有影响。本研究试图通过将ISSM和营销的概念结合起来,以综合的方式检验二维码移动支付在大流行期间的客户体验,从而揭示用户未来的行为意图。在这种情况下,该研究具有将 ISSM 扩展到改进基于技术的金融服务和全渠道营销的理论意义。